Updated: May 20
Do you know who is considered a Creator? According to the dictionary, a creator is an individual who generates original ideas, concepts, or works in fields such as art, literature, music, film, or technology. This includes painters, writers, musicians, filmmakers, and innovators who contribute new creations to their respective industries.
However, for me, a creator is someone who produces assets that have the power to influence others and persuade them to make a purchase. This may seem like an easy job, but it is quite challenging. A creator needs to be able to multitask, taking on roles such as copywriter, scriptwriter, actor, model, editor, videographer, photographer, and many more.
As someone who works with creators and is a creator for my clients, I understand that it can sometimes be overwhelming to come up with new creative ideas constantly. We should respect those who strive to make a significant impact with their creations.
In today's world, brands work more with UGC (user-generated content) Creators. This is because it is easier for them to work with creators than to produce their engaging content constantly. Working with other creators can provide diverse content and perspectives that appeal to a wider audience. As a social media manager, continuously recording and creating new content can be challenging.
If you have a passion for creativity, you, too, can become a creator for brands. You do not need to be a model or have perfect looks. All you need is the ability to showcase products that influence others.
Give yourself a chance and see where your creativity can take you. It's a unique opportunity for anyone who wants to pursue a career in this field.